Real Estate Marketing – 75 Percent of People Buy Their Home Online – Realtors – are You Ready?

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Real Estate Internet Marketing is gaining much importance nowadays, as it is highly important for those who are engaged in selling real estate online. According to a survey conducted by a top-rated magazine, more than 75% of people lean on the internet to buy their dream home.

Since many of the realtors have their own sites on the web, with features such as pictures of properties as well as floor plans, it has enabled the potential customers for hassle-free home buying. A website not only enables to promote a realtor’s properties but also to promote the services they render.

But, there are such a great number of real estate-related websites that it has now become an overwhelming process for a particular real estate website to get ranked high among the search engine results. Here comes the role of real estate internet marketing.

A lot number of proven real estate internet marketing techniques are now adopted to improve the ranking of a real estate-related website for better search engine visibility, such as search engine optimization, search engine submission, pay-per-click marketing, link analysis, affiliate marking, and e-mail marketing. Among which, perhaps the most prominent one is search engine optimization.

Real Estate search engine optimization contains a series of strategic and technical solutions including selection of most appropriate keyword, preparing search engine friendly content, linking and submitting website to major search engines like Google and Yahoo. All of these factors work together to enhance your website ranking in the search engines for real estate related keyword. Although real estate SEO works can be done by business owners themselves,it is better to seek assistance of an experienced SEO firm.

A reputable SEO firm conducts a detailed analysis on your real estate business as well as your target markets, apart from structuring your real estate website with appropriate search terms, synchronizing Meta title and description, and formulating link popularity programs.

It is sure that a realtor can undoubtedly go ahead with proven real estate marketing techniques like real estate SEO.

To Your Success!

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Source by Serge Dandelin

Shifting Gears: From Sellers to Buyers Market

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The real estate industry is shifting gears from a sellers market to buyers market. After four-five years of boom phase, real estate has begun to face the heat of the slowdown just like most other sectors of the economy. In the boom period Chandigarh properties were selling as fast as developers can make them! Both commercial and residential properties were in demand. But now prices have fallen as a rising number of sellers come under pressure to dispose of real estate assets in exchange for cash. A number of residential buyers have followed the wait-and-watch policy and are waiting a price correction before buying a property as the global economy faces turmoil and an improbable future. This has affected the demand of the real estate space, which is already at a very low level and further, this could also affect development plans of builders. “I’ll rather wait for another one year for the prices to go down further as I don’t want to take risk that today I’m investing in a property worth Rs.24, 00,000/- and after few days it dips to 20 Lakhs, so I just want to avoid the risk and want to wait until the market gloom in its proper shape”, says Chanpreet Singh Chawla, CTO of and IT Co., Mohali.

Although developers are cautious about admitting to price correction, the sector is witness to 15-20 per cent cuts already and there is potential for more. “Affordable houses should be constructed for the end users who want to go in for less expensive homes, as the rates on home loans have also been declined by the banks”,  says Amit Sharma, a resident of Mohali. “In Chandigarh prices vary between Rs 60,000-75,000 per sq yard, even the smallest unit of 125 sq yard is not available in the specified home loan range and same scenario prevails in Panchkula and Mohali”, says Gurpreet Singh, Sales Manager, www.propertyvertical.com..

 “Government should pour in some more money in the real estate sector for generating the demand and to ensure the smooth supply in the realty market”, suggest an official from the Estate Office, U.T. Chandigarh.

 “Property consultants play influential role in converting any transaction. Developers assign their projects to authorized consultants and they quote prices according to their convenience, so there should be a proper channel and parameters to stop the exploitation of the genuine buyers”, proposed Ram Sinha, a resident of Sector- 48. Also developers should provide some facilities like, power back-up, parking, security, lift services; club membership etc for free of cost.

Buyer is the lead player in the current market scenario and is looking for change in the form of increase in transparency in the real estate market, simplifying land acquisition procedures, reducing stamp duties, devising a single-window clearance system and reframing development control rules to meet the present requirements and supporting infrastructure. The present situation call for some consolidation within the sector and perhaps the need to create an innovative scenario in the real estate sector that could support end users and as well as financially distressed developers to tide over.

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Source by Harsimran K.

Fractional Ownership – Selling Your Fraction

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Fractional ownership is a growing trend, but how do you go about valuing a fraction in an existing scheme for sale? What rules should be in place in a fractional scheme to prevent potentially disruptive new members joining it?

The Popularity of Fractional Ownership

The recent increase in popularity of fractional ownership is well documented, with a lot of the growth coming from new development schemes fro large developers. With the larger numbers of fractions being bought, it is inevitable that some of them will be re-sold. But having decided to sell your fraction, how do you go about valuing it?

Valuation Methods for Fractional Ownership

The traditional method for valuing real estate would be to engage an expert realtor (estate agent in the UK) to the job for you. Ideally consult with several to get different opinions (this is usually easy given the number of real estate businesses there are). When valuing a real estate fraction this approach might is more difficult since the re-sale market is still small and the number of businesses working in this area is few (although growing quickly). So how can you value your fraction? The following are some ideas of ways to assess value:

1. Find out how much the developer is selling fractions for now. If the resort/home you bought a fraction in is still being actively sold it should be a simple matter to find out from the developer what their current price is. You would often need to discount this price to achieve a reasonable re-sale price.

2. Find out how much real estate prices have increased (or fallen) by since you bought your fraction. Apply this percentage change to the original price of your fraction.

3. Consult an expert. There are some emerging experts and websites in the fractional ownership market who should be able to give you an opinion on the value of your fraction. This advice should be free unless you decide to sell your fraction using their services.

My advice would be to use a combination of all of the above methods before deciding on a value for your fraction.

Advertising Your Real Estate Fraction for Sale

This presents another problem in that the fractional re-sale market is relatively immature. Probably the best places to advertise your fraction for sale are the types of sites/publications that you would advertise real estate in. In this way you can access a large potential market.

Rules on New Members of Fractional Ownership Schemes

Often there is a worry about the sale of fractions in existing schemes and whether this will cause problems. The main concerns are normally over the allocation of time, payment of maintenance dues, and changeover problems (not leaving at the agreed time or leaving things dirty/broken etc.). Sometimes there is an attempt to counter this in the fractional ownership agreement by having a clause that new members need to be approved by the existing members. In my view this is a mistake. The focus should be on ensuring that the time allocation and changeover rules are clearly defined in the original fractional ownership agreement. In addition there should be clear and extensive penalties for failure to comply with these. The worry over payment of maintenance dues is easily dealt with by having a clause in the agreement that the fraction owners cannot use the home unless their maintenance dues are paid.

It is also worth considering how disruptive a fractional scheme member might be if they had a sale lined up, only to be refused permission to sell. Would they then be a constructive and helpful member of the group or would they be bitter and resentful?

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Source by Neil Robertson

Seller Carry Back Mortgages: Financing Solutions For Real Estate Buyers And Sellers

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Seller carry back mortgages refer to a type of real estate transaction where the seller provides all or part of financing to the buyer. Typically, sellers finance between 10- and 30-percent of the purchase price and buyers obtain the balance of financing through a lending institution.

Seller carry back mortgages create a win-win situation for both buyers and sellers. Carry back financing is a good alternative for people with bad credit or those who do not possess sufficient funds for a large down payment.

When sellers provide mortgage financing they retain ownership of the deed of trust until the loan balance is paid in full. Most sellers require a down payment before entering into a mortgage finance agreement. Much depends on how desperate they are to sell the property.

When sellers partially fund mortgage loans they become the second mortgage note holder. If the buyer defaults on the second mortgage, the real estate can fall into foreclosure; placing the seller at risk and unable to collect the unpaid balance.

When buyers enter into seller carry back agreements they also assume risk. Should the seller default on mortgage payments, the buyer runs the risk of losing all vested monies. Therefore, it is crucial to execute legal documents describing seller financing terms.

Seller carry back home mortgages generally extend for two to five years. This provides buyers time to improve their fico score or establish a credit history through repayment of loan payments. Buyers should pay mortgage payments via personal checks which can be verified through lenders.

When buyers do not have a personal checking account they should purchase a certified or cashier check from a bank. Money orders should be used as a last resort. Money order payments are more difficult to verify unless the seller provides adequate documentation that payments were received in a timely fashion. Sellercarryback mortgage payments should never be paid in cash unless the seller provides a notarized statement.

Seller carry back mortgages offer financial benefits to both parties as long as real estate contracts are carefully crafted and legally executed. While rules and restrictions apply, seller financing provides room for flexibility and can be arranged to suit buyers and sellers needs.

Just as with conventional loans, sellers are allowed to charge interest on seller carry back trust deeds. Each state implements usury laws which specify the maximum rate of interest private lenders can charge. Sellers providing carry back financing must charge a lower rate of interest than mortgage lending institutions.

Late fees are regulated by usury laws and cannot exceed 10-percent of the monthly installment. Charging higher interest or late fees than allowed by usury laws is against the law and can result in jail time.

Executing a legally binding seller carry back mortgage requires the services of a real estate lawyer. At minimum, the attorney should review real estate contracts to ensure they abide by state laws.

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Source by Simon Volkov

Selling and Buying a House Without a Real Estate Agent

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When selling and buying a house you do not need to turn to a real estate agent. While this process can be overwhelming, it is not as complicated as it seems. It is an important step in most people’s lives. For many people the purchase of a home means an investment in their future, something that can look at and say, “This is mine.” Selling that home can, in turn, be a source of great excitement and is the primary way that the average person increased his or her net worth. The real estate market is, in essence, a great big game of haggling.

The primary reason that people are hesitant to begin this process is because they are unfamiliar with the buying and selling process. A recent survey showed that the average individual or family buys and sells a house an average of two and half times in their lifetime. Many people only go through the process once in their lifetime. This means that most people have no idea about the processes involved in real estate transactions. This lack of experience could translate into thousands of dollars lost in these transactions which could be the difference between building a strong financial future and financial ruin. However, buying or selling a property is as easy as securing a loan or finding the right buyer. Any bank will walk you through the complicated paperwork that follows.

A second reason that people fear the process is that they don’t know how to maximize their profit from such transactions. Large sums of money are usually involved (sometimes a person’s entire life savings) and there is a persistent fear that we are being ripped off (either by selling our home too low a price or by paying too much for a particular property). When dealing with an individual who is selling their home the profit margin can be increased dramatically by researching the surrounding real estate market. What are other homes selling for? Have other homes in the area sold recently? Call a real estate office and ask to be shown some houses in the area that match the qualities of your house (you may have to pretend to be buyer). It this way you can get a feel for what you house should sell for.
When purchasing a house, increasing your profit can be less tangible.

Instead of earning money by increasing the asking price of a property, you can save money by lowering the asking price of the property you are trying to purchase. You can achieve this goal again by studying the surrounding market place. View several homes, both below and over your price range in order to get a clear picture of the real estate market.

Selling and buying a house can be a tricky, time consuming, and even overwhelming process for the average person. Large sums of money, high pressure sales men, and unpredictable market prices make potential transactions intimidating. However, by keeping your cool, remaining confident, and studying surrounding real estate markets anyone can buy or sell a house.

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Source by Nathan Big

Real Estate Guide to Buy or Rent Whangarei Northland and Coastal Property in New Zealand

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Real Estate Investment in Whangarei New Zealand

Real estate business may be focused in so many aspects as an investment and as a method to earn money from. You can be a real estate agent and enjoy earning money while on the other hand, there are those who have the capital to earn being an investor in the buy and sell arena for a real estate business. In Whangarei New Zealand, however, there is a lot of available real estate business investment that you can get in to if you want to earn a significant amount of income from it.

Whangarei Real Estate Agent Marketing Tips

A Whangarei real estate agent in New Zealand may earn through real estate business by selling real estate property in so many ways and methods but so far, there are a few tips that I would like to give you to be able to earn good in this business. To be able to market a real estate property, you have to know where you can make such move or where to post your for sale property using the internet because we all know that the internet is the best medium there is if you are selling anything today. A few good ways to seek refuge for your product are forums and classifieds. Today there are a lot of free classifieds that you can post your for sale product. Forums can also be a good way to sell real estate. You can also try to market your real estate property using social media sites where you can post to multiple people who might just be interested to buy a real estate property in Whangarei. So far these are just a few ways and I know that there are a lot out there.

Different Real Estate Property Investment and Sale

In a real estate investment, there are a lot of different types that you can sell for interest of those who might be looking for the perfect type of property. Different people have different preferences for a real estate property that they wan to buy or rent or even lease for a period of time so to be able to allow your target clients to get a glimpse of what is there in the real estate industry in Whangarei Nez Zealand, you must have access to the different types of real estate properties being sold in the market today and make a list of them all. This is for the purpose of having each type under your profile just in case you have to present a client the different types of real estate property that you sell for choosing.

To get you an idea of what is in store if you are looking to sell real estate these are a few types. Coastal real estate, farmland real estate, northland real estate, beach real estate, resort real estate, ridge real estate and more. So far these are just a few but always feel free to make it more appealing and diverse for your clients. We all know that selling a real estate property either if it is for rent, lease or total sale depends on the choices that you can offer for your clients.

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Source by Real Estate Business

Real Estate Guide to Buy or Rent Whangarei Northland and Coastal Property in New Zealand

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Real Estate Investment in Whangarei New Zealand

Real estate business may be focused in so many aspects as an investment and as a method to earn money from. You can be a real estate agent and enjoy earning money while on the other hand, there are those who have the capital to earn being an investor in the buy and sell arena for a real estate business. In Whangarei New Zealand, however, there is a lot of available real estate business investment that you can get in to if you want to earn a significant amount of income from it.

Whangarei Real Estate Agent Marketing Tips

A Whangarei real estate agent in New Zealand may earn through real estate business by selling real estate property in so many ways and methods but so far, there are a few tips that I would like to give you to be able to earn good in this business. To be able to market a real estate property, you have to know where you can make such move or where to post your for sale property using the internet because we all know that the internet is the best medium there is if you are selling anything today. A few good ways to seek refuge for your product are forums and classifieds. Today there are a lot of free classifieds that you can post your for sale product. Forums can also be a good way to sell real estate. You can also try to market your real estate property using social media sites where you can post to multiple people who might just be interested to buy a real estate property in Whangarei. So far these are just a few ways and I know that there are a lot out there.

Different Real Estate Property Investment and Sale

In a real estate investment, there are a lot of different types that you can sell for interest of those who might be looking for the perfect type of property. Different people have different preferences for a real estate property that they wan to buy or rent or even lease for a period of time so to be able to allow your target clients to get a glimpse of what is there in the real estate industry in Whangarei Nez Zealand, you must have access to the different types of real estate properties being sold in the market today and make a list of them all. This is for the purpose of having each type under your profile just in case you have to present a client the different types of real estate property that you sell for choosing.

To get you an idea of what is in store if you are looking to sell real estate these are a few types. Coastal real estate, farmland real estate, northland real estate, beach real estate, resort real estate, ridge real estate and more. So far these are just a few but always feel free to make it more appealing and diverse for your clients. We all know that selling a real estate property either if it is for rent, lease or total sale depends on the choices that you can offer for your clients.

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Source by Real Estate Business

It’s A Shame For You Not To Sell Your Commercial Property – When “Master Lease Options” Do It So Easily In This Economy

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A master lease option is where you are creating a lease on the entire property for its current Net Operating Income (NOI) and have one master tenant.

The master lease allows the master lease tenant to sublease each of the individual units to new tenants and the owner agrees on a price up front for which the master tenant can purchase the property at any point in time over the lease period. While this powerful method isn’t for every commercial property, its best suited for properties with increasing vacancy, declining lease rental rates, or rising expenses. Why? Because that’s how the master lease tenant is compensated.

How is the master lease tenant compensated if they’re leasing for its current Net Operating Income?

Here’s an example, let’s say you have a 50 unit building renting for $700 per unit and it’s currently 50% occupied. By utilizing their marketing and management expertise, the master tenant comes in and fills vacancies, decrease expenses and increase the net operating income by raising rents on the remaining vacant units. That profit is now the master tenant’s. (50%) 25 units x $700 = $17,500 or more.

How would a commercial owner benefit from this method?

The benefit to the owner of doing a master lease option is:

  • The owner still receives the same net income they’re currently receiving without the marketing and management expenses. No longer is he going to have to deal with any of the management responsibilities, the master lease tenant is agreeing to take care of the day-to-day and any other maintenance on the property.
  • Repairs. The owner no longer has to worry what it’s going to cost when repairs come up. The master lease tenant is going to handle it. And because tenant is paying for all these repairs and taking care of the headaches and hassles, the owner doesn’t have to.
  • Property management company nightmares. Even if the owner works with a property management company, those Unaccountable Repair Bills and Fees” still are sent over to him, but not anymore, when he starts working with the master lease tenant.
  • Property is more valuable. We all know what happens when the NOI goes up on commercial property.
  • Huge tax savings. When you use the master lease option technique, because the owner is still on title to the property, he still gets to claim all the tax benefits, the depreciation, and so forth, of that property on his own tax return. Also, selling a property usually results in a gain for which you have to pay a capital gains tax. Recognizing the gain over time can be more preferable, because if all gain is recognized in a single year, the seller usually has a very heavy tax burden.This is where the master lease option technique comes in. Instead of listing your property, waiting for the market to bring a buyer to collect all the income now and being taxed on it at a high bracket, you decide to setup an master lease option so you can collect lease payments until you’re at a lower tax liability which means you’ll end up saving more money over time and avoid the additional taxes.

*Everyone’s tax situation is different, and this information should not substitute professional advice. Taxpayers should always consult with their tax advisors to consider specific factors that might affect their situation.*

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Source by Prestigious Investments LLC

The Fastest Way To Sell Your Home

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The fastest way to sell your home is to get the information out there. Today you can go through a variety of means to make that happen. If you have a basic idea about how to sell on your own then go for it. Many people do so in order to save fees when selling homes. They don’t have any broker fees to pay like you will when you use a real estate agency. If you are only going to break even on selling your home then you want to have as few fees involved as possible.

You can put up fliers around town that tell people your home is for sell. You can also place ads in the local newspapers. Why not put a sign in your yard as well? Then people will know it is for sale when they drive buy and see that sign there. Make sure you have all of your contact information on these various methods you may use. The fastest way to sell your home is to make sure people can contact you about it.

You can save fees when selling homes if you are willing to do all of this leg work on your own. The truth though is that many people now look for homes to buy online. They love the idea of being able to sit in front of the computer any time of the day or night and get it done. You can save fees when selling homes online too because in many places you can list them for free.

Make sure you include lots of digital photos of both the inside and the outside of your home though. Homes for sale online that don’t include them or the price will likely be overlooked. The fastest way to sell your home is to make sure you offer potential buyers as much information as possible. It is a good idea for you to offer an email address where they can ask questions too.

Those that find your home to be in their price range and that love the photos can contact you. Then they can schedule a time to come see the home in person. Make sure you try to be as accommodating as possible to their schedule for that showing. Make them feel welcome when they come to your home. Keep it clean and clutter free so they will quickly start to see how this could be the ideal home for them.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Hannah Rosas

The Fastest Way To Sell Your Home

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The fastest way to sell your home is to get the information out there. Today you can go through a variety of means to make that happen. If you have a basic idea about how to sell on your own then go for it. Many people do so in order to save fees when selling homes. They don’t have any broker fees to pay like you will when you use a real estate agency. If you are only going to break even on selling your home then you want to have as few fees involved as possible.

You can put up fliers around town that tell people your home is for sell. You can also place ads in the local newspapers. Why not put a sign in your yard as well? Then people will know it is for sale when they drive buy and see that sign there. Make sure you have all of your contact information on these various methods you may use. The fastest way to sell your home is to make sure people can contact you about it.

You can save fees when selling homes if you are willing to do all of this leg work on your own. The truth though is that many people now look for homes to buy online. They love the idea of being able to sit in front of the computer any time of the day or night and get it done. You can save fees when selling homes online too because in many places you can list them for free.

Make sure you include lots of digital photos of both the inside and the outside of your home though. Homes for sale online that don’t include them or the price will likely be overlooked. The fastest way to sell your home is to make sure you offer potential buyers as much information as possible. It is a good idea for you to offer an email address where they can ask questions too.

Those that find your home to be in their price range and that love the photos can contact you. Then they can schedule a time to come see the home in person. Make sure you try to be as accommodating as possible to their schedule for that showing. Make them feel welcome when they come to your home. Keep it clean and clutter free so they will quickly start to see how this could be the ideal home for them.

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und kompetent


Source by Hannah Rosas

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